If you are wondering why you should run your site as HTTPS, just read this article. We will give you several reasons why you should consider this switch, as we think it can benefit any website, in many ways.
What is HTTPS and how do I get it?
HTTPS is short for Hypertext Transfer Protocol Secure, a complicated name for increased security of your website. It is the main shield that stands between your website and hackers who want to steal from your visitors and yourself. Every HTTPS uses SSL or Secure Socket Layer (read: encryption). In order to install an SSL, you will need to buy it from someone. There are many SSL certificates that you can purchase online, but it would be wise to buy it from your hosting provider. Check the packages your hosting company offers. Usually, SSL is a part of more expensive plans; you will rarely find it in the cheapest one. However, it is well worth the investment, read on to find out why.
It will help your SEO
We put SEO first on our list because nowadays it is more important than ever before. The position of your site in the search results is determined by many things. Some of them are well known, other we can only guess. Google (respect to other search engines, but let’s face it, it is all about Google) changes these rules from time to time, without publishing the details, because that would allow people to bypass them. However, Google did say that the HTTPS is a ranking factor which means we know for sure it will help your website climb that search results ladder. Naturally, you will have to optimize plenty of other things, and it should all start by choosing a quality hosting provider known for great uptime and blazing speeds.
You will win your user’s trust
The visitors of your website will love seeing that padlock and the “Secure” sign next to the address bar. Especially if your site directly sells them something, nobody likes entering credit card information on an unsafe connection. HTTPS will show them that you care and that you do not mind spending a few extra bucks each month for an SSL certificate. Adding an SSL is a straightforward way to boost your reputation among (potential) customers, which will help your brand. It can benefit any business type, but it is essential for e-commerce websites since they involve credit card transactions.