How to market your website?

How to market your website?

Having an awesome website is vital to the success of your company. It has to look great and work flawlessly, being up all the time. It also has to be user-friendly, fast and responsive. In other words, you would be wise to do everything possible within your budget to build a great online presence. However, having a great looking and a fast working website is one thing, having a visible website is something entirely different. In this article, we will talk a little about website marketing, and present you few tips that will boost the visibility of your site, and with it, your whole business. Stay with us.

 

Search Engine Optimization

This without question should be the first thing you should invest in if you are looking to improve website marketing. A great SEO campaign will improve the position of your website in the search engine results. This can be achieved by various techniques – optimizing existent content and pages; creating new content and targeting specific keywords; building links and other. The goal of SEO is to make your website show in the results for specific keywords – the higher your site shows in the results, the more traffic it draws. Eventually, some of these visitors will convert into customers. This will not happen overnight, and with SEO, you have to be patient. However, it is a very cost-effective marketing method, and it will have long-lasting results if done right. That is why it is a good idea to invest in the SEO early – it takes time, but the investment will pay off.

 

Blogs and guest posts

Having a live blog on your website is a terrific way to improve its visibility. In fact, you are reading this on a blog, and just retrace your steps, and think about how you have ended up here? You have probably googled it, or seen the post on social media. As you can see, the strategy is very efficient – you only need to write interesting content that is somewhat related to your business (after all, this article is about marketing, not hosting), and people will want to read it, and if it is any good, share it to their friends. A blog is a good way of improving SEO too if you include specific keywords into your articles.

Guest posts are also an excellent method of online marketing, that can boost your website’s visibility. You need to find another site that is related to yours, and ask them to write an article for their blog – often times they will agree since they will get free marketing on your website too, but sometimes you will have to pay for the link. That way, you “borrow” the audience of that website, drawing people to yours. Make sure your guest posts are high-quality, you have to keep the reputation of not only your site but the website that is about to publish the article.

Google AdWords

PPC (Pay Per Click) advertisement is also a good option, but it will cost you. This method allows you to target specific regions, and to reach a specific audience with your ads. You can do it on other search engines, but it is best to stick with Google first, since it is the biggest search engine, and it also owns YouTube which is second biggest. Just make sure to do your homework before starting an AdWords campaign – you need to know exactly who you want to attract to your website. Otherwise, you will waste money on empty clicks that don’t convert well. Make sure you carefully track everything, making adjustments accordingly, to maximize your click-through rate.

 

Embrace the social media

Social media pages can also draw attention to your website. Make sure you have a lively Facebook page, with frequent posts and status updates. Don’t be shy to post quality stuff from other blogs and websites that are similar to yours; this will help you build trust among visitors, and will make you look like a good guy since you do not share only your stuff. It is also an excellent idea to build Twitter and YouTube presence – it is free, and it will not hurt, on the contrary, it will draw more visitors to your site. Just make sure you keep your followers busy by posting regularly, as frequent as possible (no, you will not become annoying).

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